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  Your Privacy

Welcome to the Beauty Boutique website, operated by AmeriMark Direct LLC ("Beauty Boutique," "we," or "our") and located at www.beautyboutique.com (the "Site").

At Beauty Boutique, we value our customers and are committed to protecting their privacy and informing them as to how their personal information will be used. We collect customer information in an effort to improve your shopping experience and to communicate with you about our products, services, contests and promotions. We recognize that we must maintain and use customer information responsibly. Beauty Boutique has created this Privacy Policy to address Beauty Boutique's practices regarding information collected from visitors to the Site.

This Privacy Policy only addresses information collected directly through or from the Site - it does not address or govern any information-gathering, use, or dissemination practices related to information collected from you (sometimes referred to as a "visitor," "user," "you," or "your") other than directly through or from the Site, such as from telephone, facsimile, postal mail, personal delivery, or other or additional offline means or media.

This Privacy Policy is incorporated into Beauty Boutique's Terms of Use, which must be reviewed and accepted by you as a condition of use of the Site. The Site is not intended for children under the age of 18. It does not knowingly collect personal information online from visitors in this age group, and will delete information from a person in that age group as quickly as possible upon receipt of notice that such information has been collected.

If you have any questions concerning this Privacy Policy, please contact Beauty Boutique through the Contact Customer Service form or by telephone at 1-877-487-9294.

Collection of Information

We only collect personal information that is relevant to the purpose of the Site. This information allows us to provide you with a customized and efficient experience. We receive and store any information you submit to us through our Site or provide to us in any other way. You can choose not to provide us with certain information (as addressed below), but then you may not be able to take advantage of many of our special features. For example, if you make a purchase using a credit card, we will need to collect information such as your credit card number and billing address to complete that transaction.

We receive and store certain types of information whenever you interact with us. Beauty Boutique and its authorized agents automatically receive and record certain "traffic data" on their server logs from your browser including your IP address, cookie information, and the page you requested. Beauty Boutique uses this information to help diagnose problems with its servers, analyze trends and administer the Site. Beauty Boutique may also collect and display the total counts that page has been viewed. Many companies offer programs that help you to visit websites anonymously. While Beauty Boutique will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and tell us how and when pages of the Site are visited and by how many people. Our cookies do not collect personally identifiable information. The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. Beauty Boutique does not override these settings or options, including any "Do Not Track" settings. However, if you utilize the aforementioned privacy features, you may be unable to obtain certain content, features, services, products, or benefits on the Site.

Use of Information Collected

Personal information collected by Beauty Boutique may be used by Beauty Boutique for limited purposes, including recordkeeping, editorial and feedback purposes, content improvement, or to customize the content and layout of the Site. Personally identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information voluntarily provided to Beauty Boutique may be added to Beauty Boutique's databases and used for future contact regarding updates to the Site or new services provided by Beauty Boutique. From time to time, Beauty Boutique may need to contact you concerning information you submitted to Beauty Boutique. You agree that Beauty Boutique may use your personal information for such contact with you. Beauty Boutique may also send out e-mails with news, products, offers, surveys or promotions that Beauty Boutique believes may be of interest to you.

Except as specifically set forth herein, any personally-identifying information that you provide to Beauty Boutique through the Site will not be disclosed to other third party entities not affiliated with Beauty Boutique. Beauty Boutique personnel and authorized consultants and/or contractors may have access to user information if necessary in the normal course of Beauty Boutique's business. In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Beauty Boutique, or substantially all of its assets, were acquired, user information would be one of the assets transferred. Your personal information and data, whether personally identifying or not, may also be provided to third parties that contract with us to provide products, information or other services that we believe that visitors to the Site may be interested in obtaining. We may also release personal information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our Terms of Use and other policies; or to protect the rights, property, or safety of Beauty Boutique, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Access and Opt-Out Rights

Upon your request, Beauty Boutique will provide you with a summary of any personal information retained by Beauty Boutique that has been voluntarily provided by you to Beauty Boutique through email, contact forms, or other online avenues.

Except as necessary to obtain the services or information requested, you may opt out of having your personal information prospectively retained by Beauty Boutique or used by Beauty Boutique for secondary purposes, by contacting Beauty Boutique through one of the contact methods set forth above. Moreover, you may modify, correct, change, update, and, if you are under the age of 18 and accessed this Site in violation of the Terms of Use, delete your personal information retained by Beauty Boutique by contacting Beauty Boutique through the Contact Customer Service form or by telephone at 1-877-487-9294. Please note, however, that in order to access certain content, features, services, products or benefits on the Site, you may be required to provide Beauty Boutique with certain information, including some types of personally identifiable information. If you do not wish to provide such information or if you opt to utilize the aforementioned privacy features, you may be unable to obtain certain content, features, services, products, or benefits on the Site. This provision does not apply to collection of the type of web browser used to visit the Site or to information provided or collected that does not meet the description hereunder.

Third Party Websites

The Site may also contain links to third party websites. The Site may contain links to other websites for the convenience of users in locating information, products, or services that may be of interest. If you access a third party website from a link on this Site, any information you disclose on that website is not subject to this Privacy Policy. It is possible that these links may be used by third parties or others to collect personal or other information about you. Beauty Boutique is not responsible for the privacy practices of such websites, advertisers, or third parties or the content of such websites and it is your sole obligation to review and understand the privacy practices and policies of these other websites. Beauty Boutique does not control these third parties' use of cookies, collection of information, or how they manage such information. It is solely your obligation to review and understand the privacy practices and policies of these other websites, advertisers and any third parties.

Third Party Ads

We use third party service providers to serve ads on our behalf across the Internet and sometimes on this site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this Site and other websites in order to provide advertisements on our Site, other websites and other forms of media about goods and services of interest to you. This anonymous information is collected through the use of pixel tags or similar technologies which are industry standard technologies used by most major web sites. You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative's website. If you would like to know your choices about not having this information used by these companies, check out http://www.networkadvertising.org/managing/opt_out.asp.

Children's Information

We are committed to protecting the privacy of children. The Site is not designed or intended to attract children under the age of 18. We do not collect personally identifiable information from any person we actually know is under the age of 18.

Changes to this Privacy Policy

We may change this Privacy Policy at any time by posting revisions to this Site. Your continued use of this Site after any changes have been posted indicates your agreement to the revised terms. Accordingly, we urge you to review this Privacy Policy at the start of each use of this Site. We will also list the date of the last revision at the bottom of the Privacy Policy.

Confidentiality and Security

We use modern technology to protect the information you submit. All personally identifiable user information is stored on secured servers and behind a firewall. However, no security system is completely impenetrable, so we cannot guarantee the absolute security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. Beauty Boutique is not responsible for the security of information transmitted via the Internet.

Your California Privacy Rights

California Civil Code Section 1798.83 (also known as the "Shine The Light" law) permits users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third-parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to:

Beauty Boutique - California Privacy Rights
Attn: E-Commerce Department
6864 Engle Rd
Cleveland, OH 44130

Revised 01/15/2015